Why your emails don't get opened

Does your email look like this to students?

We are presenting part III of our investigation into emails sent by colleges. A quick review: We followed the emails of one of our MoreThanGrades.com students over a period of nearly a year and a half. We examined these emails for type of email (Html or basic text,) we did a word count of the most often used words or phrases, and finally, we profiled which months garnered the most emails. The final presentation of what we found is below. The following is a sample of 13 days of emails between March 22, 2010 and April 5, 2010 The total number of emails received: 64. The college names and student name have been removed otherwise the email appears as it was received. As you will see, most of these emails look the same, which is why they are treated the same. If you are using email blasts to reach students, then you are missing the boat. What is needed is a more precise and targeted email; an email that will get opened and read. If you are interested in finding out how to accomplish this, please contact me at Mike@morethangrades.com. For those of you attending NACAC in St. Louis, see you there! We are in booth 1228 :-)

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College - Offic.		xxx College Open House Invitation‎ - Click here for more information and to RSVP To opt out, click here …April
xxxx University		I want you to get your guide today!‎ - xxx, I've linked many students to their online guides already, but I haven't heard …
xxxx College		Urgent message for xxxx‎ - Hi xxx, Because you're obviously a talented student, I want to share some info with you …
College of xxxx		xxxxx, do I have your correct info?‎ - xxx, Please confirm that I have your correct mailing information, so that I can rush your …
xxxx University - .		xxxxx, come chat with xxxxx!‎ - If you are having trouble viewing this message, see it in your browser. logo_w_pics_rev0007.JPG …
University of xxxx		Please let me know, xxxxx‎ - xxxx, this could be your final chance to receive the University of xxxxx's free …
xxxx Institute of T.		xxxIT Spring Open House‎ - xxxxIT Banner 2010 Spring Preview Day All high school students and their families starting their …
xxxxIT Undergraduate Admiss.		xxxIT Future Student Video Contest‎ - xxxIT Banner CALLING ALL INNOVATIVE and CREATIVE STUDENTS! Are you musical? Do you have a unique …
xxxxxx College Admissi.		xxxxx College Spring Open House April 17‎ - Contact: xxxxx College, 1200 Main Street, xxxx18018 Remove me from future messages …
xxxxx University		Make a difference at xxxxx University‎ - xxxxx University xxxxx, a complete education is not just the accumulation of knowledge. It …
xxxxx University		xxxxx, join us for Spring Open House‎ - xxxx Connection xxxxx Connection xxxxxxConnection xxxxxx Connection …
xxxxxx College		You are a student of distinction‎ - M, you stand out from your peers, and I want to make sure that you receive Intro to …
xxxxxxx University		Immediate action advised‎ - Dear M, Because of an increase in student demand, I have only a few copies of 5 Expert Tips …
xxxxxxCollege		An easy way to compare colleges...‎ - M, there are a lot of colleges out there vying for your attention. How can you possibly …
xxxxxxxUniversity		xxxxxx University: Response requested‎ - Dear M, I recently contacted you about a free online quiz, Your Personality ... Your Major …
xxxxxx Vermont		U: Two college search tools for YOU‎ - M, I want to offer you two different tools to help in your search for the right school …
xxxxxxxUniversity		Access granted for M ...‎ - xxxxxx University is still interested in you, M! That's why you've been …
xxxxxxx College		Top programs for top students like you‎ - M, as one of the nation's top students, you deserve a college that inspires you. That …
xxxxxxxCollege.		Be engaged in everything you do at xxxxx‎ - You are receiving this message because you have been identified as a good fit for xxxxx …
xxxxx College		xxxx March Athletic Events‎ - xxxx Dear M, Thank you for your interest in xxxxxx…
xxxxxxUniversity		Is this the right e-mail address?‎ - I hope I've reached you, M, because I have an important message to share with you: I …
xxxxxCrim.		M, Don't forget to Apply‎ - Apply to Dear M, Don't Forget! Fall Applicants: To be considered for all …
xxxxx College Admissi.		Request "Five Ways xxxxxCollege Can Change Your Life"‎ - You are receiving this message because you have been identified as a good fit for xxxxx …
xxxxxx		We're all about opportunities...‎ - You are receiving this message because you have been identified as a good f it for xxxxx at …
xxxxxx College		Great job, M‎ - Dear M, Any student with as many achievements as you have is sure to have many options when …
Thexx College of xx		How top students choose a college ...‎ - Dear M, Find out how top students f ind their ideal schools in xxxxx complimentary …
xxxxxUniversity		I want you to have this advantage!‎ - Dear M, You still have time to link to 5 Things You Can Do NOW to Get Into Your Ideal …
College of xxxxx		M: Let me know if you're interested‎ - M, Not every student receives an email from xxxx. I've contacted you …
xxxxxx College		I'm sorry...‎ - that I haven't persuaded you to check out xxxxxx interactive quiz, Which Great …
University of xxxxx		Summer Preview Days at the University of xxxx!‎ - University of xxxxxDear M, You and your family are invited to join us this summer for …
xxxxxCollege Offi.		Visit our website, then visit campus!‎ - You are receiving this message because you have expressed interest in xxxxx college. To …
xxxxxUniversity		xxxxx University: Correct e-mail address?‎ - Dear M, I noticed you haven't responded to my e-mail about taking the new online e-quiz …
University of xxxxxx		xxxxx: Selectivity ...‎ - M, the University of xxxxx is very interested in staying in touch with you. Accept our …
The College Board		For High School Juniors‎ - CollegeBoard for Students College Search Issue Using Score Choice™ Start Your College Search …
xxxxxCollege Offi.		Witness the xxx experience on YouTube ‎ - You are receiving this message because you have been identified as a good fit for xxxxxx …
xxxxx College of.		The Power of Liberal Arts at xxxx.‎ - xxxxx College of Liberal Arts - Learn More M, an xxxx liberal arts education will …
xxxxxUniversi.		M, a degree from xxx will set you apart from the rest.‎ - M www.M.Myxxx.org M, Employers know that a liberal arts degree is proof …
xxxx Uxniversity		Is this the correct email?‎ - Dear M, I've been trying to reach you to notify you that you've been selected by …
xxxxx College		Time is running out...‎ - M, there isn't much time left for you to link to College Search E-quiz...How Prepared …
xxxxxxUniversity		M, Learn More About xxxxxUniversity‎ - Dear M, At xxxxxUniversity, you will find a learning experience that paves the way …
xxxxx College		Experience xxxx Summer College for High School Students‎ - xxxxx College Summer College Dear M, What are you doing this summer? Want to experience …
U of xxxx		Don't miss your chance, M‎ - M, I invite you again to take y our Academic Achievement Profile, an online survey from the …
xxxxx University		Get involved at xxxxxUniversity‎ - xxxx University M, join any of our 250 student-run clubs. Our student body is engaged …
xxxx Office of Admissions		Discover the xxxx Difference‎ - xxxxx admissions "Working and interacting with people who have such great ideas, at xxxx I …
University ofxxxxx.		Experience Involvement at the University ofxxxx.‎ - University of xxxxx | Find out more » More info » M, our students don't sit on the …
xxxxxUniversity		It's all about you, M ...‎ - Dear M, Your achievements mean colleges are vying for your attention, but choosing a …
xxxxx College		You could be a good match forxxxxxl‎ - M, I believe that you have much in common with many successful students at xxxx College …
The College Board		Receive a score and skills report for your official SAT practice test‎ - CollegeBoard SAT Readiness Program™ Students Dear M, Now that you've printed the free …
xxxxx University		xxxx is interested in you!‎ - xxxxx University We invite you to discover why xxxx might be right for you! Photo Photo Photo …